Marketplace is an online service or interface where a
buyer and a seller of a particular product or goods come together to buy, sell,
rent any goods or product. The products can include property, grocery, clothing, etc. The marketplace has an ability to handle multi-vendor model of e-commerce
thus making it more reliable, easy, and seamless.
Few types of marketplaces commonly seen are
e-commerce, M-commerce, customer to customer, business to customer, peer to peer,
crowdfunding, and business to customer. These are classified on the bases of the
people dealing with. The marketplace can also be classified according to
the type of customer it attracts as the people marketplace (people interact
with each other for expert advice and work), project marketplace (people
contribute and collaborate with each other), place marketplace (To buy, sell or
rent places) Product marketplace (selling and buying of products),
Marketplace software:
A marketplace software helps in managing
and launching any application marketplace. It can have many features including customizable
branding, recommendation engine, search tool, billing, product provisioning,
management tools, and identity and access management.
The marketplace
software can either be a standalone platform or can be a part of a
larger marketplace. The cloud-based marketplace
software is becoming more famous and reliable as it is cost-effective
and is flexible. With the advancement in technology and people dependent on
technology, a number of marketplaces have come into existence. The marketplace
software provides e-commerce services that can be browsed and managed through
smartphones. Some of the common marketplaces include product-based
marketplace and property-based marketplaces.
Even though marketplace technology has a lot to offer,
it is really important to identify one's need and a provider that can meet all
the needs to make a successful marketplace that has all the functionalities and
features desired. Some of the points to keep in mind while choosing a provider
are:
·
The
provider should be able to offer purpose-built billing for the marketplace.
·
They
should be able to incorporate latest technology.
A marketplace should be SEO friendly, should provide
technical support, an eye-catching front, secure hosting tools, analytical
tools, and a safe payment gateway.
One of the websites offering high-end marketplace software is Auctionsoftware.com. They can build a high-end multi-vendor marketplace within three weeks. Marketplaces have gained importance and become successful because of its ease to use, the need for not having a middle man, no wait, and provides a safe environment. Therefore, it is important to identify ones need and select the right provider to start a successful marketplace.
